Research Into Target Audience : Pen Portrait



In our groups, we produced a mind map of what we would expect our target audience to be like. We allocated each person a different colour felt and everyone put down their different ideas. Below is a picture of our mind map and you can see each persons contribution by the key in the top left hand corner. 



Broadmoor Films - Horror Film Pitch

Here below is our groups, Broadmoor Films, 60 second pitch abut the horror film we're going to be producing. It is important to produce a pitch to give the target audience/viewers a slight preview into what the film is going to be like.

Planning : Getting Into Production Teams

I will be working with Jack Gardner and Scott Hackett for the main task. Our production company name is Broadmoor Films.

Research: Codes and conventions

What is a code?
Codes are elements that can be decoded by the audience to provide meaning. They can be divided mostly into two seperate groups of codes; technical codes and symbolic codes.

Technical codes include the 'technical' aspects of creating a piece of moving image media. Some examples of technical codes are things such as camera shots, angles and movements, editing, sound, titles and lighting.

Symbolic codes include the main elements of mise-en-scene within a film. Mise-en-scene is a french term which stands for 'put in the scene'. Examples of elements this may include are things such as costume, make up, setting and props. If in a film we were to see a girl in a short dress with red lipstick on  this would lead the audience to make an assumption about her. This is due to the symbolic value that comes with these items.

What is a convention?
A convention is very similar to a norm in the sense that it is what the expected rules are. In film, a convention is what the audience expect in a specific genre. For example, in a horror film we expect to see conventions such as the victim being stuck in a remote location (no help), a mobile phone running out of battery or having no signal when a call is about/needed to be made and quite often a young, vunerable female being the victim. There are many more examples of horror films conventions that could be used.